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Course lecturers ensure a world-class tuition and an interdisciplinary learning environment. The course introduces trainees to the basic concepts of marketing in the cultural heritage sector by paying particular attention to the environment in which an organization operates. The program will help trainees to understand the factors that are related to the internal and external environment of an organization that operates in the cultural heritage industry and acknowledge the significance and contribution of the marketing function for such an organization and its relationship with the overall business strategy. Moreover, trainees will have a possibility to develop an integrated marketing plan and comprehend how cultural heritage marketing can lead to sustainability in tourism.