Piraeus Bank has supported "Generation Y. School of Applied Journalism" education project - a community-created by major reporters and editors. The school plans to educate a new generation of talented authors and to help their employment in the media.
As part of its CSR strategy Piraeus Bank decided to support the educational project, as believes that one of the highest values of our society is education.
In addition, the Bank, together with the School launched a promotional campaign in Facebook social network, the winner of which will receive a certificate for a free education at school, and his friend receives a discount for education - 50%. In order to take part in the action please visit official Facebook page of the bank or the School:
Pavel Kharlamov, Head of the project, mentioned that over the past few years, local media has faced a shortage of professional journalists, which is why the quality of content in both print and online press falls. And the reader is the one who suffers first of all. "During the eight-year practice I have worked with many young journalists. But I had to explain at the elementary level even to authors with specialized higher education how the different editions work and what is the difference between news and an interview, and where to get information. As a result, I and my colleagues had an idea to methodize our experience and knowledge, and pass them to those guys who has chosen journalism as a profession, but do not have enough practice and skills for this, "- explains Pavel Kharlamov.
"Generation Y” will differ from the existing courses by the format – the developed training program involves a clear structure and a maximum of practical exercises.
"Obviously, the practical skills and experience are important for success in any field of activity. However, it is in journalism, when working with the media and in the media, one can go nowhere without practice. To give these skills - work with themes, texts, styles, information flows, and speakers - is the task of the School",- said Natalia Rodina, Head of Marketing and Communications of Piraeus Bank , who will also act as a lecturer in the school.
Editors and journalists from leading media (RBC-Ukraine, Kontrakty, Vesti.Reporter, 5th Channel, Dengi), businesses representatives (EY Ukraine, Piraeus Bank, Park Avenue) and academics from educational institutions will lay the ground for the future profession. They will start from explanation of what is the difference between formats of materials and articles, how to write and work with a variety of genres (news, interviews, reports, etc.), get exclusives stories and how to organize the layout of a magazine or newspaper, to work with the press services and to make steps in media career. Starting date is scheduled for 27th of October. The course will last for 2 months in the form of lectures, workshops and off-site sessions (in general - about 60 hours).
The best graduates will get an internship in leading business editions, and will get a chance to stay there for full-time job. And also they will get the chance to do an internship in the press service of international Piraeus Bank.
21 August 2023
21 August 2023